week 12. observation and ideation (smart things)

smart things by M.

Chapter 14. Observation and Ideation


A bAsic observAtion method



1. Define the scope of the observation
2. Pick an audience
3. Observe for an extended period
4. Document observations
5. Interview representatives
6. Organize observations
7. Identify patterns
8. make recommendations

An introduction to personas for technical authors from Neil Turner

SPECIFIC METHODS:

14.1.2.1 digital ethnography and Public Photos

Ethnography and Design from The Added Value Group

14.1.2.2 diary studies
14.1.2.3 design Probes
           Cultural Probes
           Technology Probes

Cultural probes from Designit

14.2 iDeatiOn

     IDEO methods cards
     IDEO methods cards app
 
     www.interactioncards.org


14.2.2 new ideAtion tools
14.2.2.1 crowdsourcing


1. Invite people to generate ideas using a fixed set of criteria.
2. generate hundreds or thousands of ideas.
3. Invite other people to evaluate the quality of the ideas generated by the people in the first
group. Use multiple people to evaluate each idea (or set of ideas) and average the results.
4. Use the highest rated ideas as seeds for further ideation in-house.

14.2.2.2 bodystorming

Methods intro diagram from Goldsmiths design

Interaction design methods from Timo Arnall

Reference:
Gaver: Design: Cultural Probes, 1999
Wallace: How Design Probes Work, 2013

Final Project Probes:
1. Design you Probe Package (deadline 2013/12/10)
    Shoot all your package elements in row and column, upload to course blog.
2. Conduct Probing
3. Interview and Report (Deadline 2013/12/17)